Players of the newest Angry Birds game, Angry Birds Space, must go through Walmart to unlock the game's first round of bonus content, according to a story on webpronews.com.

Walmart and Rovio have struck a partnership involving bonus levels, merchandise and Facebook. Walmart started today giving its 13.7 million Facebook fans clues to help them unlock four bonus levels inside Angry Birds Space. They are calling these clues the "Golden Eggsteroid" clues.

The Facebook clues are just one part of the integration; more secret codes to unlock content will be hidden in Angry Birds products, including plush toys, snacks and apparel at Walmart.

"We wanted to give our fans a unique retail extension to Angry Birds Space that rewards them for their eagle eyes," Peter Vesterbacka, chief marketing officer and Mighty Eagle of Rovio Entertainment, said in the story. "Only Walmart can deliver the reach across America for this type of program and we wish our fans luck as they seek out our hidden clues."

Read more about marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

Commercial-Grade LCD with Speakers | 42” NEC V422

http://global.networldalliance.com/new/images/products/4706.png

4706/Commercial-Grade-LCD-with-Speakers-42-NEC-V422

BMW X3 Portable Wireless Kiosk

http://global.networldalliance.com/new/images/products/BMX_x3.gif

150/BMW-X3-Portable-Wireless-Kiosk

IPAD® PIN Transaction Device

http://global.networldalliance.com/new/images/products/4297.png

4297/IPAD-PIN-Transaction-Device

KEO Mobile Charging Kiosk

http://global.networldalliance.com/new/images/products/4915.png

4915/KEO-Mobile-Charging-Kiosk

Netverify™

http://global.networldalliance.com/new/images/products/6341.png

6341/Netverify

LG 47LN549E

http://global.networldalliance.com/new/images/products/6437.png

6437/LG-47LN549E

Black Box HDMI Splitters with 3.5-mm Audio Jacks

http://global.networldalliance.com/new/images/products/3191.png

3191/Black-Box-HDMI-Splitters-with-3-5-mm-Audio-Jacks

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

SoloHealth Station® Kiosk

http://global.networldalliance.com/new/images/products/5687.png

5687/SoloHealth-Station-Kiosk

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.