LOUISVILLE, KY. — Digital Signage Today, the daily news and information portal devoted to the digital signage industry, has just published the 2012 edition of its report "Digital Signage ROI: Finding the return on investment for digital signage."
The 52-page report includes 20 detailed cost/benefit analyses for various retail segments, using the latest revenue data from the U.S. Census Bureau. In each of the 20 business case studies, readers are given detailed numbers about assumptions made — number of screens, maintenance and personnel costs, advertising income, print reduction, content loop and dwell time, etc. — and shown annualized ROI numbers, including number of months/years until break-even.
"Return on investment is one of the most important factors in a growing industry like digital signage," said Christopher Hall, editor of Digital Signage Today. "Companies aren't very likely to make an investment in technology unless they can feel confident that it will deliver a return, either monetary or otherwise, that justifies the expense. Our hope is that this report will help digital signage companies convince potential deployers that digital signage can and will provide that ROI."
The report is priced at $497 and is available immediately.