At CETW in San Francisco, Touch Revolution showcased a retail concept demo that integrated mobile, touch digital signage and tablet technologies.
Working in conjunction with digital solutions firm Universal Mind, Touch Revolution came up with a soluton that recognizes shoppers who've opted in by their cellphones, welcoming them to the store on digital signage. The solution then allows shoppers to learn more aboiut products via touchscreen displays, and when they're ready for assistance or need more information, send a message to a customer service representative's tablet device.
Story continues below...
Why Fulfillment is the Heart of Omnichannel Retailing
Read this white paper from Motorola Solutions to see how omnichannel retailing is changing end-to-end supply chain operations, especially when it comes to meeting customers' complex fulfillment demands. Download now!
"We worked with Universal Mind on how to redeploy what a retail space could look like," said Gene Halsey, director of product management for Touch Revolution.
Watch a video interview and demo with Haley from the show floor below:
Read more about retail digital signage.
User Comments