Atlanta-based Manufacturing Resources International announced that it has introduced its first full-size transparent digital LCD door for convenience and grocery stores. This high-performance digital LCD display replaces the entire conventional door glass with a transparent display assembly that allows for normal customer viewing of the product through the glass, but with the ability to run full-motion videos/advertisements/promotions in a "see-through" manner.

The new product was co-developed by MRI, the digital display manufacturer, and Commercial Refrigerator Door Company, a cooler door manufacturer, and is being marketed under the ThruVu product name by both companies.

According to Peter Kaszycki, VP of business development for MRI, "By introducing this new, eye-catching product, advertisers within c-stores now have a creative way to advertise and promote their products at the all important 'point-of-purchase' stage, just as the customer is making their final beverage or product selection from the cooler. In addition, it is real estate that already exists in the crowded c-store space but is not being effective utilized."

The ThruVu Cooler Display System is made up of three major components: 1) the transparent LCD; 2) the LED lighting system; and 3) the BoldVu video server. MRI said the factor that sets apart the ThruVu system is the company's ability to "cut" the native LCD screen down to the correct size to fit into a standard cooler door assembly. MRI has a license agreement with Tannas Electronic Displays to customize the size of the LCD for the appropriate door size. The first ThruVu Cooler Door is based on cutting a standard 72-inch LCD down to a custom 67-inch size. MRI said it one of only five companies in the world with this license agreement and in-house capability.

Read more about retail digital signage.

Related Content

User Comments – Give us your opinion!
Products & Services

Slabb X6 Transaction Processing

http://global.networldalliance.com/new/images/products/2193.png

2193/Slabb-X6-Transaction-Processing

Cisco Digital Signs

http://global.networldalliance.com/new/images/products/2981.png

2981/Cisco-Digital-Signs

Codigo Custom Content

http://global.networldalliance.com/new/images/products/5961.png

5961/Codigo-Custom-Content

Olea Metro 22 Kiosk

http://global.networldalliance.com/new/images/products/4325.png

4325/Olea-Metro-22-Kiosk

Giant LCD Signage | 82" NEC MultiSync LCD8205

http://global.networldalliance.com/new/images/products/8205_w_model_HO_std2_100.gif

238/Giant-LCD-Signage-82-NEC-MultiSync-LCD8205

Self-Service Kiosk

http://global.networldalliance.com/new/images/products/selfservice_kiosk_100.gif

144/Self-Service-Kiosk

Black Box MediaCento™ RF Extenders for Digital Content over Coax

http://global.networldalliance.com/new/images/products/3189.png

3189/Black-Box-MediaCento-RF-Extenders-for-Digital-Content-over-Coax

Interactive Kiosks

http://global.networldalliance.com/new/images/products/4758.png

4758/Interactive-Kiosks

Value-Driven LCD with Tuner | 32” NEC E322

http://global.networldalliance.com/new/images/products/4707.png

4707/Value-Driven-LCD-with-Tuner-32-NEC-E322

QwickPAY Mobile POS

http://global.networldalliance.com/new/images/products/4293.png

4293/QwickPAY-Mobile-POS

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.