A retail analyst on the blog Vision Mobile highlighted some trends around the latest buzzwords in the industry: "fashion tech."

Here a few of the talking points:

  • Apps entering the fashion industry: Mobile app innovations will have a huge impact on retail over the next few years. From launching basic websites that have been rendered to fit most smartphones to developing more sophisticated native apps, designed to leverage each functionality of the specific operating systems, the trend continues.
  • Opportunities for developers: The window of opportunity is now wide open; developers can still get an early mover advantage if they come up with simple ways they can help retailers add value. High street brands, such as Forever 21 and Jigsaw, through to luxury labels like Chanel are driving this forward with the creation of highly engaging mobile websites and apps.
  • One size doesn't fit all: One issue that keeps popping up as a major barrier to shopping for clothes and shoes online is the question of size and fit. The fact that sizes are not standard across all brands contributes to a high percentage of returns – an extremely expensive issue for all online retailers. Tommy Hilfiger has started using the "augmented reality" concept to launch its own augmented reality fitting room, allowing users to superimpose images of clothing onto themselves using the phone’s camera.

Read more about retail technology.

Related Content

User Comments – Give us your opinion!
Products & Services

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Comprehensive Services & Partner Resources

http://global.networldalliance.com/new/images/products/Services100.gif

2912/Comprehensive-Services-Partner-Resources

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Giant LCD Signage | 82" NEC MultiSync LCD8205

http://global.networldalliance.com/new/images/products/8205_w_model_HO_std2_100.gif

238/Giant-LCD-Signage-82-NEC-MultiSync-LCD8205

Retail Experience Designer

http://global.networldalliance.com/new/images/products/3778.png

3778/Retail-Experience-Designer

Ford Work Solutions Kiosk

http://global.networldalliance.com/new/images/products/Ford_Works_100.gif

152/Ford-Work-Solutions-Kiosk

Transitions Optical Interactive Lens Demonstrators

http://global.networldalliance.com/new/images/products/5191.png

5191/Transitions-Optical-Interactive-Lens-Demonstrators

Remote Monitoring, Management & Measurment Software - CommandPoint

http://global.networldalliance.com/new/images/products/2260.png

2260/Remote-Monitoring-Management-Measurment-Software-CommandPoint

Tech-Rich Professional-Grade LCD | 46” NEC P462

http://global.networldalliance.com/new/images/products/4703.png

4703/Tech-Rich-Professional-Grade-LCD-46-NEC-P462

LG 72WS70MS-B

http://global.networldalliance.com/new/images/products/6421.png

6421/LG-72WS70MS-B

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.