In preparation for its 80-year anniversary in 2013, Lacoste introduced its new collections inside of a pop-up store concept designed for travel retailers at the 2012 TFWA World Exhibition in Cannes, France.
The Lacoste Flight Case Pop-Up Store is aimed at enhancing sales over the French brand's 224 POS across 55 countries, according to moodiereport.com.
Presented as a large-scale concept on the Lacoste booth in the Riviera Village during the TFWA World Exhibition, the Flight Case Pop-up Store aims to create a retail destination in itself, driving foot traffic and sales. When adapted to small-scale use, it helps retailers to optimize every inch of floor space, the article reported.
"This versatility brings a new precision to retail execution, creating additional opportunities to strengthen sales performance even in the most challenging of retail spaces. However, whatever scale and format is adopted the system always expresses Lacoste’s brand qualities," said Devanlay Lacoste International Travel Retail Director Catherine Bonelli.
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