Retailers looking to boost sales should consider bumping up the number of women on their workforce.
According to an article on tribune.com.pk, retail outlets in metropolitan cities are increasingly focusing on their female staff and training them to help guide female customers in choosing products in a much more convenient way.
The female staff is not only instrumental in increasing sales of retail chains, but is also an attraction for female customers who feel more comfortable visiting a store on a regular basis with a familiar female worker, the article reported.
"No doubt, the shopping trend is associated with women and the sophisticated shopping environment is attracting more and more female consumers to our stores," said Quratul Ain Shahid, manager of public relations at Metro Cash and Carry. "If we compare the ratio of visitors to Metro, around 80 percent of shoppers are women."
Read more about retail employee hiring and training.