Frank Mayer & Associates announced a teaming with Leupold & Stevens for the development of the Leupold Optics merchandiser. 

The Leupold Optics Merchandiser allows consumers to make purchasing decisions based on hands-on familiarity with the sporting optics products. Placed in Cabela's, Bass Pro Shops and other regional sporting goods retailers nationwide, the merchandiser showcases various riflescopes, binoculars and rangefinders, giving the consumer the opportunity to experience the Leupold product options available, the announcement said.

The displays are set up within the store environment, instead of behind the counter, which allow for consumer engagement at the store level. Informational product guides, updatable graphics and ease of merchandising product, assist the consumer to make informed decisions on Leupold product selections.   

Read more about merchandising.

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