Skava, a provider of multi-touchpoint retail technology, today announced the results of "The Impact of Tablet for Retailers 2012." The study confirms that only seven percent of the top 100 US retailers have optimized their websites for tablet devices.
Forrester predicts that by 2016, 1 in 3 Americans will own a tablet and tablet e-commerce traffic is growing exponentially, already surpassing traditional smartphone traffic. News that only seven percent of retailers have tablet optimized comes despite the fact that a tablet shopper is more affluent and spends more time on their tablet compared to any other device — the average purchase for a tablet shopper is 153 percent higher than that of a smartphone shopper, with their average purchase equating to $123.
"Online retailers have recently seen a large increase in tablet traffic and they are beginning to stand up and take notice," said Arish Ali, co-founder and president at Skava. "We are set to launch a number of tablet optimized sites for several leading retailers in the coming weeks and we anticipate that in 2013 many more will follow the trend. We work with many of the top tier retailers who are looking to create much more engaging, on brand and interactive experience on the tablet to cater to the lucrative tablet owner, and at Skava we are making their vision a reality."
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