A high-end shopping district in Amsterdam has implemented round-the-clock window shopping with a 24/7 mobile commerce platform utilizing QR codes and PayPal. Thirty shops in De 9 Straatjes (The Nine Streets) are taking part in what thepaypalblog.com calls a mobile shopping tour.

Participating shops applied QR codes to their shop window allowing shoppers with the 9straatjesonline mobile app to scan the QR code, which will automatically direct them to a mobile website where they see the products displayed in the windows. Shoppers can then select the product of their choice and buy it with PayPal, with the package arriving within two days, the blog reported.

Why is PayPal entering the physical shopping streets in The Netherlands? Here is a reason from the blog:

At PayPal, we are firm believers that technology will dramatically impact the retail environment in the coming few years. Mobile is fast becoming the navigation system for our lives and smartphone adoption in The Netherlands is currently at 44 percent (well above the European average of 30 percent). We expect, given the mobile phone replacement rate of today, that it is likely to exceed 75 percent within the next two years. A recent study we conducted amongst Dutch consumers shows that people in the age-bracket 18-34 would rather leave home without their wallet than forget their smart phone.

While we are very proud of the QRoute model in De 9 Straatjes zone, this is not an end station. We see this as a first step into that convergent world for PayPal in The Netherlands. 2012 is a test and learn year for all of us at PayPal around the world. We are testing many new ways for customers to shop anywhere they want. With this project we’re learning more about how to maximize the fantastic real estate available in shop windows to help sales 24/7.

Read more about retail payments.

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