SANDOW and sbe today announced an exclusive partnership between SLS Las Vegas and Fred Segal. Through the relationship, SLS Las Vegas will be home to seven Fred Segal-branded retail experiences located throughout the Philippe Starck-designed property, marking the first time a single brand partner has occupied all of the retail space in a hotel, according to the announcement.
Once complete, the Fred Segal stores will utilize 10,000 square feet of the SLS property and be the only retail experiences located in the resort. They will feature such merchandise as women's and men's apparel, swimsuits, jewelry, beauty, books, art, accessories, a denim bar and Fred Segal-branded items. Fans and patrons familiar with Fred Segal can expect the SLS Las Vegas locations to carry many of the same brands available in the Los Angeles stores.
The Fred Segal stores are set to open in conjunction with the SLS Las Vegas opening in 2014, the announcement said.
"This partnership marks a groundbreaking collaboration between two brands whose DNA is synonymous worldwide with Los Angeles' distinctive style and culture," said Sam Nazarian, sbe founder, chairman and CEO. "As we move closer to our 2014 opening, we've added yet another iconic LA brand to the mix, giving us a powerful position in the market though an already established and extremely loyal clientele."
"Las Vegas is a luxury retail mecca at the crossroads of the world, and a key market for our expansion of the Fred Segal brand," said Adam I. Sandow, chairman and CEO of SANDOW, which acquired the Fred Segal brand earlier this year. "We can't think of a better partner than sbe with whom to create this unique retail experience in Vegas."
Read more about specialty stores.