Cyber Monday is here, and if a survey for Shop.org by BIGinsight is correct, more than 129 million shoppers will turn to the Web today to search out retailer deals.
The figures from the survey show a steady growth for the online shopping day. In 2010, internet shoppers reached 106.9 million on Cyber Monday, followed by 122.8 million in 2011.
The number of shoppers planning to use their smartphones or other mobile device this Cyber Monday increased to 20.4 million this year, from 17.8 million in 2011, an increase of 14.4 percent. In three years, the number of Americans saying they would use their mobile device to shop on Cyber Monday has skyrocketed from just 3.6 million (3.8 percent) in 2009 to 20.4 million (15.8 percent) in 2012.
While many retailers expect to see sales and traffic spike over lunch hours, Cyber Monday shoppers plan to go online throughout the day. According to the survey, 44.4 percent of Cyber Monday shoppers plan to hit the web early in the morning, with more than one-third of (36.8 percent) planning to shop in the late morning. Additionally, nearly three in 10 Cyber Monday shoppers (29.2 percent) will shop in the early evening.
"Whether from the couch or the cubicle, online shoppers will make this Cyber Monday bigger than ever," said Shop.org Executive Director, Vicki Cantrell. "Retailers have honed and improved their websites, mobile sites and social media outreach to be better than ever and consumers know that come Cyber Monday, many retailers will have a slew of new promotions to help them make a real dent in their holiday shopping lists, without breaking the bank or even having to head to the store."
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