Retailers hoping to attract customers with the luring smells of the season should stay away from complex combinations of scents and stick with simple basics. According to spokesman.com, the simpler the smells, the more people buy.

"A simple scent does not distract from the task at hand," Washington State University researcher Eric Spangenberg said. "It enhances our ability to complete the task at hand."

Spangenberg, a professor and dean of the College of Business at WSU, recently conducted an experiment with researchers in Switzerland in which they diffused scents around shoppers in a Swiss home decorations store and tracked sales. Over 18 days, they created three scent patterns: a simple orange scent; a scent of orange, basil and green tea; and no scent, the article reported.

Shoppers spent 20 percent more on days when they smelled the simple orange, researchers said. It suggests that the simple scents contribute to “processing fluency” and did not interfere much with the shoppers’ focus on choosing and purchasing, according to the article.

Read more about customer experience.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 47WL10MS-B

http://global.networldalliance.com/new/images/products/6435.png

6435/LG-47WL10MS-B

License Renewal Kiosk

http://global.networldalliance.com/new/images/products/4521.png

4521/License-Renewal-Kiosk

Brand extension

http://global.networldalliance.com/new/images/products/6641.png

6641/Brand-extension

Olea Metropolis Kiosk

http://global.networldalliance.com/new/images/products/4326.png

4326/Olea-Metropolis-Kiosk

Olea Boston Kiosk

http://global.networldalliance.com/new/images/products/4324.png

4324/Olea-Boston-Kiosk

Retail Undercover Shopper or Employee

http://global.networldalliance.com/new/images/products/3779.png

3779/Retail-Undercover-Shopper-or-Employee

Total-Custom Setup

http://global.networldalliance.com/new/images/products/6201.png

6201/Total-Custom-Setup

Synapze Loyalty and Engagement Engine

http://global.networldalliance.com/new/images/products/7021.png

7021/Synapze-Loyalty-and-Engagement-Engine

Cell Phone/Mobile Charging Station

http://global.networldalliance.com/new/images/products/6655.png

6655/Cell-Phone-Mobile-Charging-Station

Digital Signage & Kiosk Software - Nanopoint

http://global.networldalliance.com/new/images/products/2259.png

2259/Digital-Signage-Kiosk-Software-Nanopoint

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.