A leaked internal video made for Apple retail employees solidifies the perception that the company puts quite a bit of preparation, planning and philosophy into its retail model.
According to cnet.com, the video is voiced-over by Apple’s former head of retail, and current JCP CEO, Ron Johnson.
It features images from Apple stores around the world as Johnson says, "If you can tailor a store uniquely to its setting, it can actually improve communities. Most retailers view their space as the square footage they rent, we view our space as the environment we inhabit."
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