Retailers may have been excited about the potential benefits of revamped layaway policies, but according to an article in the Houston Chronicle, several recent surveys show that the excitement is not shared with consumers.

While Walmart and Toys 'R' Us have released numbers indicating year-over-year growth of their respective layaway policies, research from BIGinsight indicated that shoppers had little interest in the retail tactic. Only 12.3 percent of holiday shoppers told BIGinsight that they use or planned to use layaway this season, a slight dip from 12.7 percent last year. At this point in the holiday season, most layaway programs have closed to new accounts, the article reported. 

Other surveys pegged consumer interest as low as 9 percent, while the CFI Group found that of the shoppers it surveyed, more than two-thirds of them were less likely to take advantage of layaway offerings this year as compared to last year, according to the article. 

"With a flatlining number of consumers boarding the layaway train for 2012, it appears that this Great Depression-era policy is more bygone gimmick rather than a modern day marvel," Pam Goodfellow, director of consumer insight for BIGinsight, wrote in an analysis of the firm's survey.

Read more about consumer behavior.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 47WL10MS-B

http://global.networldalliance.com/new/images/products/6435.png

6435/LG-47WL10MS-B

Qwick Codes Mobile Wallet

http://global.networldalliance.com/new/images/products/4294.png

4294/Qwick-Codes-Mobile-Wallet

Olea Ticketing Kiosks

http://global.networldalliance.com/new/images/products/6299.png

6299/Olea-Ticketing-Kiosks

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

Government Kiosks

http://global.networldalliance.com/new/images/products/2157.png

2157/Government-Kiosks

Retail Experience Designer

http://global.networldalliance.com/new/images/products/3778.png

3778/Retail-Experience-Designer

SLABB X8 Interactive Digital Signage Wall‐mount Unit

http://global.networldalliance.com/new/images/products/7027.png

7027/SLABB-X8-Interactive-Digital-Signage-Wall-mount-Unit

Olea Healthcare Kiosks

http://global.networldalliance.com/new/images/products/6295.png

6295/Olea-Healthcare-Kiosks

Cisco Digital Media Suite for Digital Signage, Business IPTV …

http://global.networldalliance.com/new/images/products/digitalSignageInAction100.gif

2980/Cisco-Digital-Media-Suite-for-Digital-Signage-Business-IPTV-Webcasting-and-Video-Sharing

Black Box HD View™ HDMI Multidigital Extenders

http://global.networldalliance.com/new/images/products/3188.png

3188/Black-Box-HD-View-HDMI-Multidigital-Extenders

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.