As retailers become tangled up in price confusion in what a Forbes blogger calls a "race to the bottom," the consumer now has quite a few pricing styles to choose from when fishing for the best value. But as the blogger explains, retailers should be mindful of what's working and what's not.

According to the blog, the pricing styles are as follows:

"Fixed Price" on unique products with long lifecycles (e.g. Uniqlo)

Percentage off "retail price" plus additional discounts, promotions and markdowns (e.g. Kohl’s).

"Everyday Low Price" (e.g. JC Penney)

Set entry price with quick markdowns when inventory doesn't move.  This model is often used by fast fashion retailers with short product lifecycles (e.g. Wet Seal)

"High/Low" pricing, where products are in a near constant state of change… up, down, up, down.

And with the addition of mobile technology and e-commerce, the blogger said, low-pricing faces a new level of complexity, even for the consumer. 

It is no wonder the consumer is confused on what is and what is not a good value anymore.

Read more about customer experience.

Related Content

User Comments – Give us your opinion!
Products & Services

High-Performance Commercial-Grade LCD | 65” NEC V651


Slabb Q5 – Digital Signage


Total-Custom Setup


Total-Mobile Merchant Services


RoninCast® Software


Black Box HDMI Splitters with 3.5-mm Audio Jacks


Retail Shop Along Facilitator


PCI Compliance Services




Black Box HD View™ HDMI Multidigital Extenders


Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.