Toys 'R' Us and game manufacturer Ubisoft have teamed up to create a free toy store simulation game, according to retailingtoday.com.

The interactive Toys 'R' Us Towers game is available on Facebook and will become available on mobile devices in the coming months, offering in-store discounts to those who play. Players will receive coupons for discounts redeemable at Toys 'R' Us stores nationwide and on Toysrus.com. Within the first hour of playing the game, users can earn a coupon for 15 percent off their next in-store or online purchase.

"Toys 'R' Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community," said Michael Scharff, SVP, new ventures, Toys 'R' Us Inc. "We're pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans. Avid Toys 'R' Us shoppers can now experience the excitement of building, managing and working in their very own toy store through this fun new game and be rewarded with great deals and discounts to use at our stores nationwide."

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