Scala Inc. today announced the installation of more than 350 digital signage screens at Britain's third-largest shopping center, Westfield Stratford City. The installation was carried out by Scala-partner Esprit Digital.

Included are twelve double-sided wafers, four inside and six out, four wall-mounted 55-inch digital LCD video wallposters, 10 12-screen bulkhead video walls above each of the main concourses, a five-by-five screen array in the Vue Cinema foyer and two 27-screen walls, one above the other outside Marks & Spencer. The deployment's crowning glory is the centerpiece, a 5-ton, 102-screen doublesided video wall outside the John Lewis store. Scala claims it's the largest LCD video wall in Europe and possibly the world.

All the Westfield Stratford City screens, predominantly Samsung, are used to display in-house interactive marketing messages and mall and store information, as well as information about events, exhibitions, dining and store and center offers.

"The ongoing inclusion of digital signage is now seen as a fundamental component of shopping center operations," said Westfield Marketing General Manager Myf Ryan, in the announcement, "and is vital in enhancing the shopper's customer experience by educating them on product offerings, brand awareness and reinforcing a positive shopping experience at the mall."

Read more about retail digital signage.

Related Content

User Comments – Give us your opinion!
Products & Services

SLABB X8 Interactive Digital Signage Wall‐mount Unit


Microsoft® Windows® Phone Kiosk


PCI Compliance Managed Network Services


John Deere Live!


Brand extension


Super-Slim LCD for Video Walls | 55” NEC X551S


Automated Retail KIOSKS


Slabb X8E Interactive Digital Signage


Slabb X10 Informational Wayfinding Kiosk




CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.