Amazon has lured in adults with its Amazon Prime subscription service and is now setting its sights on children. FreeTime Unlimited is "part streaming media generator, part content-vetting babysitter," according to an article on businessweek.com.

FreeTime costs $4.99 a month for a single subscription and $9.99 monthly for a multiple-child membership. The prices drop to $2.99 and $6.99, respectively, for Amazon Prime members. Users have their choice of G-rated books, games and films from the likes of Spongebob Squarepants and Dora the Explorer, plus content provided by Disney, Sesame Street, Nickelodeon and DC Comics, the article reported.

"FreeTime Unlimited reduces the contention that parents have with their kids," said Peter Larsen, vice president of Amazon.com's Kindle unit. "Where a kid is always like, 'Hey can I buy this? What about this extra book or extra app?' For parents, that's okay, of course, but we'd like to have to not make those micro-decisions every day."

And according to the article, there's evidence that FreeTime Unlimited could succeed where others failed because it's built on "all-access" to a bottomless well of content.

Ken Doctor, media analyst and author of Newsonomics, added that, "Amazon's play is a combination of retail sales and media. And really, nobody else is in that business."

Read more about customer experience.

Related Content

User Comments – Give us your opinion!
Products & Services

Olea Milan Kiosk

http://global.networldalliance.com/new/images/products/6015.png

6015/Olea-Milan-Kiosk

Black Box DVI-D Extender with Audio and EDID

http://global.networldalliance.com/new/images/products/3193.png

3193/Black-Box-DVI-D-Extender-with-Audio-and-EDID

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Government KIOSKS

http://global.networldalliance.com/new/images/products/4620.png

4620/Government-KIOSKS

Olea Casino Loyalty Kiosks

http://global.networldalliance.com/new/images/products/6297.png

6297/Olea-Casino-Loyalty-Kiosks

Olea Boston Kiosk

http://global.networldalliance.com/new/images/products/4324.png

4324/Olea-Boston-Kiosk

Qtrac Call-Forward Electronic Queuing System

http://global.networldalliance.com/new/images/products/6167.png

6167/Qtrac-Call-Forward-Electronic-Queuing-System

LockSpot Locker Solutions

http://global.networldalliance.com/new/images/products/6043.png

6043/LockSpot-Locker-Solutions

Human Resources KIOSKS

http://global.networldalliance.com/new/images/products/2080.png

2080/Human-Resources-KIOSKS

Security KIOSKS

http://global.networldalliance.com/new/images/products/4621.png

4621/Security-KIOSKS

Total Apps
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.