It may seem like there is nothing small about big-box retailer Costco, but a recent article on forbesindia.com pointed out a psychological paradox that could be a reason behind the store's success.

At a deeper level, the customer's experience of "small" and "large" retail is not always about the scale of the store. It is possible to have a store that is physically large, yet psychologically small.

Costco is a jumbo place that sells everything in big packs. Yet, it's very simple and basic. There is no music and the flooring is grey. Conversations can be heard; the staff wear normal clothes, not uniforms and yes, its founder was a 'normal' guy like us! Costco, like its founder's story, is psychologically small and approachable. Both Costco and its customers seem to tell each other, "We just want a deal and want to live well". Physically, the store, its aisles, trolleys, packages, are all huge. Psychologically, they are small. That seems to work, somehow.

Read more about store design and layout.

Related Content

User Comments – Give us your opinion!
Products & Services

Olea Metrolite Kiosk

http://global.networldalliance.com/new/images/products/6305.png

6305/Olea-Metrolite-Kiosk

In-store merchandising

http://global.networldalliance.com/new/images/products/4196.png

4196/In-store-merchandising

High-Performance Commercial-Grade LCD | 65” NEC V651

http://global.networldalliance.com/new/images/products/4704.png

4704/High-Performance-Commercial-Grade-LCD-65-NEC-V651

Bill Payment KIOSKS

http://global.networldalliance.com/new/images/products/4673.png

4673/Bill-Payment-KIOSKS

Qwick Codes Mobile Wallet

http://global.networldalliance.com/new/images/products/4294.png

4294/Qwick-Codes-Mobile-Wallet

Codigo Custom Content

http://global.networldalliance.com/new/images/products/5961.png

5961/Codigo-Custom-Content

Slabb X1 Wall-Mount Kiosk

http://global.networldalliance.com/new/images/products/6475.png

6475/Slabb-X1-Wall-Mount-Kiosk

Commercial-Grade LCD with Speakers | 42” NEC V422

http://global.networldalliance.com/new/images/products/4706.png

4706/Commercial-Grade-LCD-with-Speakers-42-NEC-V422

Lifecycle Engagement

http://global.networldalliance.com/new/images/products/7015.png

7015/Lifecycle-Engagement

Olea Tuscon Kiosk

http://global.networldalliance.com/new/images/products/4330.png

4330/Olea-Tuscon-Kiosk

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.