It may seem like there is nothing small about big-box retailer Costco, but a recent article on forbesindia.com pointed out a psychological paradox that could be a reason behind the store's success.

At a deeper level, the customer's experience of "small" and "large" retail is not always about the scale of the store. It is possible to have a store that is physically large, yet psychologically small.

Costco is a jumbo place that sells everything in big packs. Yet, it's very simple and basic. There is no music and the flooring is grey. Conversations can be heard; the staff wear normal clothes, not uniforms and yes, its founder was a 'normal' guy like us! Costco, like its founder's story, is psychologically small and approachable. Both Costco and its customers seem to tell each other, "We just want a deal and want to live well". Physically, the store, its aisles, trolleys, packages, are all huge. Psychologically, they are small. That seems to work, somehow.

Read more about store design and layout.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 55WS50BS-B

http://global.networldalliance.com/new/images/products/6423.png

6423/LG-55WS50BS-B

Super-Slim LCD for Video Walls | 55” NEC X551S

http://global.networldalliance.com/new/images/products/4697.png

4697/Super-Slim-LCD-for-Video-Walls-55-NEC-X551S

Olea Casino Loyalty Kiosks

http://global.networldalliance.com/new/images/products/6297.png

6297/Olea-Casino-Loyalty-Kiosks

Self-Service Kiosk

http://global.networldalliance.com/new/images/products/selfservice_kiosk_100.gif

144/Self-Service-Kiosk

iDynamo Secure Card Reader Authenticator

http://global.networldalliance.com/new/images/products/4295.png

4295/iDynamo-Secure-Card-Reader-Authenticator

Retail Undercover Shopper or Employee

http://global.networldalliance.com/new/images/products/3779.png

3779/Retail-Undercover-Shopper-or-Employee

Roundy's Human Resource Employment Kiosk

http://global.networldalliance.com/new/images/products/roundys.gif

154/Roundy-s-Human-Resource-Employment-Kiosk

Government KIOSKS

http://global.networldalliance.com/new/images/products/4620.png

4620/Government-KIOSKS

Retail Experience Workshop Leader

http://global.networldalliance.com/new/images/products/3780.png

3780/Retail-Experience-Workshop-Leader

Beltrac Retractable-Belt Queuing Stanchions

http://global.networldalliance.com/new/images/products/6179.png

6179/Beltrac-Retractable-Belt-Queuing-Stanchions

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.