SeeMore Interactive Inc., a developer of augmented reality (AR) retail marketing platforms, has partnered with licensed poster-provider Trends International LLC to bring AR-enabled media to major retail outlets.

The collaboration brought the recent launch of VirtualShot, an application that enables consumers to use their smartphones and mobile devices to bring poster images to life through AR technology, the announcement said.

SeeMore's application relies on image recognition, recommendation engines and location-based technologies to turn catalogs and retail venues into interactive experiences. Retailers and marketers can embed product details, pricing and other information into in-store displays, hangtags, packaging and catalogs.

"We've forged a strong partnership with Trends International that has led to the creation of an exciting new reality for its customers," said Neal Applefeld, SeeMore president. "We're well positioned to expand our technology to empower more retailers to interact with consumers on a higher level, ultimately making it much easier for their customers to see, shop and share products. The ability to increase consumer interaction and engagement is beneficial in this era of showrooming, where retailers are searching for powerful ways to capture the consumer's attention."

Check out the video below by SeeMore:

Read more about retail technology

Related Content

User Comments – Give us your opinion!
Products & Services

NEC NP Installation Series

http://global.networldalliance.com/new/images/products/NP1250_upperslant.jpg

59/NEC-NP-Installation-Series

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Green KIOSKS

http://global.networldalliance.com/new/images/products/4622.png

4622/Green-KIOSKS

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

LG 55WS50BS-B

http://global.networldalliance.com/new/images/products/6423.png

6423/LG-55WS50BS-B

Retail Experience Workshop Leader

http://global.networldalliance.com/new/images/products/3780.png

3780/Retail-Experience-Workshop-Leader

Comprehensive Services & Partner Resources

http://global.networldalliance.com/new/images/products/Services100.gif

2912/Comprehensive-Services-Partner-Resources

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

Total-Mobile Swipe

http://global.networldalliance.com/new/images/products/6203.png

6203/Total-Mobile-Swipe

QwickPAY Mobile POS

http://global.networldalliance.com/new/images/products/4293.png

4293/QwickPAY-Mobile-POS

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.