• Retail Top 100 2012, No. 12: Zappos

Seeking to drive home the point that Zappos offers “more than shoes,” the online retailer last summer launched a uniquely interactive print ad campaign that invited consumers to dress naked models using QR codes. The ads depicted naked models (mostly women) doing outdoor activities, such as jogging or riding a scooter through Manhattan locations, with strategically placed censor bars emblazoned with the campaign’s tagline. The QR codes lead the user to a website where a video shows how the scenario depicted in the ad plays out. Consumers can then choose an outfit for the model and go to Zappos to buy it. While some Zappos brands declined to participate in the campaign, fearing the photos were too risqué, Nathalie Binda, marketing vice president for women’s active wear manufacturer of Lolë, did not hesitate to sign on, calling the campaign “gutsy” and “very Zapposesque.”

“If there’s one brand out there that can do it,” she said, “it’s Zappos.”

Download the complete Top 100.

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User Comments – Give us your opinion!
  • yang mei
    1474350
    As the development and improvement of the technique of the apparel industry, the women's garments are becoming more delicate and subtle. Simply taken the wedding dress for example, there are a variety of sophisticated bride dresses. Using various fabrics like lace, tulle and satin and exquisite decorations such as beads, crystals and embroidery, you cannot imagine how gorgeous the dress is! With more complicated styles, various colors are available to choose. You probably choose a wedding dress in red, yellow, purple or even black, while white color is no longer the only choice. In fact, you may do not know how to choose when there are so many choices for you. I think most women have encountered such a problem. When you see a classic style lace wedding dress, you like it very much and plan to choose it as your wedding dress. But before buying, you find another dress that you fall in love at first sight. So which wedding dress should you choose? This is a dilemma. To me, the simple style is better than the sophisticated. On the one hand, the latter are difficult to keep clean. If your dress is adorned with pearls, crystals or flakes, cleaning becomes an annoying work. On the other hand, if your dress is made of a multilayer design on the skirt, it may be a bit heavy, which undoubtedly influence your movement. Therefore, a simple wedding dress for your big day is a good choice. Simple design of a wedding dress would be particular. If you encounter a dilemma like this, I advise you to choose the simple one. Although your wedding dress is simple, you can decorate according to your intention, isn’t it? A pair of vivid color shoes, vintage veil, jewelry and other accessories is all good choices to complete your wedding look.Cheap weeding dresses online www.voguedress.co.uk
  • yang mei
    1474338
    As the development and improvement of the technique of the apparel industry, the women's garments are becoming more delicate and subtle. Simply taken the wedding dress for example, there are a variety of sophisticated bride dresses. Using various fabrics like lace, tulle and satin and exquisite decorations such as beads, crystals and embroidery, you cannot imagine how gorgeous the dress is! With more complicated styles, various colors are available to choose. You probably choose a wedding dress in red, yellow, purple or even black, while white color is no longer the only choice. In fact, you may do not know how to choose when there are so many choices for you. I think most women have encountered such a problem. When you see a classic style lace wedding dress, you like it very much and plan to choose it as your wedding dress. But before buying, you find another dress that you fall in love at first sight. So which wedding dress should you choose? This is a dilemma. To me, the simple style is better than the sophisticated. On the one hand, the latter are difficult to keep clean. If your dress is adorned with pearls, crystals or flakes, cleaning becomes an annoying work. On the other hand, if your dress is made of a multilayer design on the skirt, it may be a bit heavy, which undoubtedly influence your movement. Therefore, a simple wedding dress for your big day is a good choice. Simple design of a wedding dress would be particular. If you encounter a dilemma like this, I advise you to choose the simple one. Although your wedding dress is simple, you can decorate according to your intention, isn’t it? A pair of vivid color shoes, vintage veil, jewelry and other accessories is all good choices to complete your wedding look.Cheap weeding dresses online www.voguedress.co.uk
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