HMV's Twitter feed got a lot of attention today, but not for any reason that the company can be happy about: Angry employees that were being let go in a "mass execution" took to Twitter to live-tweet their dismissal.
Those tweets were deleted, of course, but screenshots capture those 20 minutes for posterity.
The account is evidently back in company hands, and being used for damage control:
One of our departing colleagues was understandably upset. We’re still here thou, thx for supporting hmv thro these challenging times— hmv (@hmvtweets) January 31, 2013
There have been job losses today, but not in our stores. We are still open for business, thx for your continued support #savehmv— hmv (@hmvtweets) January 31, 2013