Facebook took another step into the retail market yesterday with the introduction of gift cards that consumers can use at Target and a handful of other businesses.

Consumers in the U.S. can buy the cards for their Facebook friends and choose from Target, LVMH Moet Hennessy, Louis Vitton, Jamba Juice and Olive Garden, according to a Reuters report. The cards are able to hold multiple gift balances, each dedicated to a specific retailer.

David Ebersman, Facebook finance chief, toughened expectations about the gift card venture in a quarterly earnings conference call with analysts on Wednesday, saying that while online commerce has "long-term potential," revenues will remain small throughout the year.

Read more about social media.

Related Content

User Comments – Give us your opinion!
Products & Services

BulleT wireless secure card reader authenticator

http://global.networldalliance.com/new/images/products/4296.png

4296/BulleT-wireless-secure-card-reader-authenticator

QwickPAY Mobile POS

http://global.networldalliance.com/new/images/products/4293.png

4293/QwickPAY-Mobile-POS

Qwick Codes Mobile Wallet

http://global.networldalliance.com/new/images/products/4294.png

4294/Qwick-Codes-Mobile-Wallet

Mizuno Modular Displays

http://global.networldalliance.com/new/images/products/4907.png

4907/Mizuno-Modular-Displays

Black Box HD View™ HDMI Multidigital Extenders

http://global.networldalliance.com/new/images/products/3188.png

3188/Black-Box-HD-View-HDMI-Multidigital-Extenders

Content Management Software - Remote Transfer

http://global.networldalliance.com/new/images/products/remote_transfer_100.gif

184/Content-Management-Software-Remote-Transfer

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Total-Mobile Merchant Services

http://global.networldalliance.com/new/images/products/6199.png

6199/Total-Mobile-Merchant-Services

Giant Foods Shopping Solutions Kiosk

http://global.networldalliance.com/new/images/products/giant.gif

151/Giant-Foods-Shopping-Solutions-Kiosk

LG 55LN549E

http://global.networldalliance.com/new/images/products/6427.png

6427/LG-55LN549E

Total Apps
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.