Kiosk replaces coupon clipping with convenient deals (Video)

Coupons have long been a tool in a retailer's arsenal. They can drive foot traffic, build loyalty and keep merchandise moving. But even in an age of "extreme couponing," shoppers still want convenience — a word not often associated with flipping through stacks of Sunday newspapers or trolling the Internet in search of deals.

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One way to make the coupon habit easier on shoppers is to offer the deals from within the store. A recent partnership between Zebra Technologies and Olea Kiosks created an interactive touchscreen solution that prints on-demand coupons for products before the customer reaches the point-of-sale. Retailers can update or modify their coupon offerings on an ongoing basis through the remote monitoring software, resulting in an always-current selection for the shopper.

Watch the video below for a look at the solution. (Note: The company of the interviewee, Ted Morgan, is misidentified. He works for American Barcode and RFID.) 

Read more about kiosks in retail.

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User Comments – Give us your opinion!
  • Dave Beaupre
    One of the main issues however is that the shopper must come to the retail location in order to use this device. I am unclear on how this will pull people into the retail location. Word of mouth may initially get additional foot traffic but after the novelty has worn off what then?
  • Mandy Oviatt
    Print On Demand kiosks can be amazing time and money savers. Yes, they can be used for coupons, but you can also use them to print consumer information instead of having a lot of extra fliers sitting around, causing litter and clutter.
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