Muzak, the music service that gets piped through the speakers at shopping malls and office buildings, will undergo a rebranding effort by its parent company Mood Media.

According to an article on, Mood Media has chosen to consolidate Muzak into "sensory" or "neuromarketing" — i.e. sensory overload that manipulates your buying habits. The company custom-designs sounds, sights and smells, capitalizing on Muzak's early pioneering of consumer psychology that found shoppers lost track of time and reported happier experiences with innocuous background music.

A former Muzak employee explained in the article that he once had an epiphany about his work:

"I walked into a store and understood: this is just like a movie. The company has built a set, and they've hired actors and given them costumes and taught them their lines, and every day they open their doors and say, 'Let's put on a show.' It was retail theatre ... Muzak's business wasn't really about selling music. It was about selling emotion."

Read more about customer experience.

Related Content

User Comments – Give us your opinion!
Products & Services



Slabb X10 Informational Wayfinding Kiosk


High-Performance Commercial-Grade LCD | 65” NEC V651


Total-Mobile Merchant Services


LG 32LN541C


Black Box HDMI Splitters with 3.5-mm Audio Jacks


Slabb X7 Transactional Kiosk


Black Box NEC/3M Touchscreen LCDs


Olea Human Resource Kiosks


Remote Monitoring, Management & Measurment Software - CommandPoint


CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.