AT&T's flagship store on Chicago's Magnificent Mile took home top honors during the 42nd Retail Design Institute Design Awards Gala. The AT&T Michigan Avenue store was honored with the first place award in the Service Retail Category, and a Special Merit Award for Innovation in Customer Experience and Technology.

The 10,000 square foot Michigan Avenue store is the largest AT&T store in the nation, the announcement said. In addition to products and services found at AT&T's more than 2,300 retail stores nationwide, the flagship brand store provides exclusive accessories by Chicago-area artists and other products unique to the Windy City.

Designed with the customer experience in mind, the Lifestyle Boutiques organizes products, apps and service based on customers' interests to the Experience Platform that showcases what's next in wireless technology.

"Our Michigan Avenue store helps bring the AT&T brand to life in ways that are meaningful and specific to each customer that walks through the door," said Paul Roth, president of AT&T retail sales and service. "Customers can learn more about who we are, what we do, and what that can mean in their daily lives at home, work, play, and the journey in between."

Read more about store design and layout.

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