Retailers at the Moscow Mall in Russia are utilizing indoor mapping and positioning to help shoppers navigate their way to the more than 5,000 shops in the center. According to an article on, the Moscow Mall installed the "beacons" location system made by the Israeli start-up WiseSec.

WiseSec offers a Bluetooth-based solution that requires less of an outlay for equipment, according to the article. WiseSec installs its communications devices throughout a building or mall and customers using the app sign in to a location network for the building. Once active, the app offers not only location services, but also the ability for retailers to push coupons and other notifications.

"We have one of the biggest commercial centers of Moscow," said Mr. Mihail Voronin, a manager of the mall. "We deliver over 35,000 shopping trips every day, and with the WiseSec location-based capabilities we can now ensure more convenient shopping trips for our customers."

"Today's consumers are empowered by online mobile connectivity as they shop, with their mobile devices becoming an effective shopping companion, enabling them to make informed decisions. While this reality increases retailers' challenges in the face of an ever-growing stream of information and competition, it also presents a huge opportunity," said Asaf Toledano, WiseSec VP of business development, marketing, and sales. "With our solution, the Moscow shopping center and its retailers will be able to deliver an insightful, contextual, and a uniquely tailored mobility shopping experience to each of their customers."

Read more about technology used in retail.

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User Comments – Give us your opinion!
  • Brenda Bell
    This sounds similar to the GGP malls app, "The Club" which connects users with a number of US-based shopping malls, listing (and directing users to) stores, listing store sales and venue events, and encouraging this use by a Play-a-Day game option to win extra discounts.
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