Augmented reality applications that allow shoppers to "virtually" try on clothing are gaining steam in the retail space, but a recently released clip of "What You Click Is What You Wear" by TED Fellow Jinha Lee revs excitement for the technology's potential to full speed.

The following excerpt from Fast Company explains the technology:

What You Click Is What You Wear, which Lee developed alongside Daewung Kim, is a means to try on clothing virtually. It's not intended to be a shopping platform, but rather a working prototype of what's possible "when information lives in our space."

What you're actually looking at is an arm behind a transparent display, but the system could just as easily work as a HUD in something like Google Glass. The real-time simulation looks so accurate because the system tracks motion in two ways. A depth camera, like a Kinect, follows the general position of your body in space. Meanwhile, a phone, which the user holds, passes along gyroscope readings (the rotational position of your appendage).

"With just a camera, you can't rotate your arm. The watch will never follow you," Lee explains. "But if you're holding a mobile phone, you can get the orientation."

Check out the demo below:

Read more about retail technology.

Related Content

User Comments – Give us your opinion!
Products & Services

Slabb X10 Informational Wayfinding Kiosk


Media Player by ComQi


Black Box HD View™ HDMI Multidigital Extenders


Self-Service Solutions


Multi-touch retail kiosk


Olea Retail Kiosks




Giant Foods Shopping Solutions Kiosk




Cisco LCD Professional Series Displays


CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.