Augmented reality applications that allow shoppers to "virtually" try on clothing are gaining steam in the retail space, but a recently released clip of "What You Click Is What You Wear" by TED Fellow Jinha Lee revs excitement for the technology's potential to full speed.

The following excerpt from Fast Company explains the technology:

What You Click Is What You Wear, which Lee developed alongside Daewung Kim, is a means to try on clothing virtually. It's not intended to be a shopping platform, but rather a working prototype of what's possible "when information lives in our space."

What you're actually looking at is an arm behind a transparent display, but the system could just as easily work as a HUD in something like Google Glass. The real-time simulation looks so accurate because the system tracks motion in two ways. A depth camera, like a Kinect, follows the general position of your body in space. Meanwhile, a phone, which the user holds, passes along gyroscope readings (the rotational position of your appendage).

"With just a camera, you can't rotate your arm. The watch will never follow you," Lee explains. "But if you're holding a mobile phone, you can get the orientation."

Check out the demo below:

Read more about retail technology.

Related Content

User Comments – Give us your opinion!
Products & Services



Value-Driven LCD with Tuner | 32” NEC E322


PeopleMatter LEARN™


Automated Retail - The Valet


Olea Milan Kiosk


LG 42LN549E


Synapze Loyalty and Engagement Engine


Retail Keynote Speaker on Customer Experience


NEC NP Installation Series


PaySite Bill Payment Kiosk


Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.