AOPEN, a provider of digital signage and appliance computing, has just released OpenSign, a new Web-based interactive digital marketing and signage platform for Android devices that the company says allows retailers to easily install and manage a digital signage network.
OpenSign is purpose-built for different screen sizes, such as retail shelf displays and large promotional displays, the company said. It lets store owners actively manage digital content, without design experience, from any PC connected to the Web. It also eliminates costly printing and the logistics of placing prints in the store, as well as enabling real-time offers and promotions to be run. Being cloud based, OpenSign is designed to be easily integrated across multiple devices and platforms, including mobile devices. It also features local redundancy, meaning that content can still be displayed even if the Internet connection is lost.
Stephen Borg, director of global strategy and market development for AOPEN, said in the announcement that OpenSign tackles the frustrations and costs of operating that retailers and store owners face when maintaining a digital signage network.
"As well as helping customers make a purchase decision, OpenSign captures customer data and retail patterns which help retailers understand what customers are looking for," Borg said. "This allows them to better promote products and services, creating new, highly-targeted shopping experiences, in a cost-effective way."
Learn more about cloud-based digital signage.