In a move to make auto repair more accessible and engaging for customers, Pep Boys is introducing a new approach to customer experience with the construction of a totally redesigned store in Tampa.
According to an article on aftermarketnews.com, the new experience begins with enhanced customer service, with employees offering clear, easy-to-understand explanations of parts and repairs. Interior and exterior design and style changes also will reflect the new experience approach.
"The new store represents our increased commitment to providing our customers with the best experience," said Mike Odell, Pep Boys president and CEO, in the article. "Not only will this new approach allow us to better serve our customers, it will also help reshape how people think and feel about auto repair — eliminating the anxiety often associated with car repair."
Read more about store design and layout.