E-commerce is expected to increase 13 percent to $262 billion this year, according to technology and market research firm Forrester.
E-commerce already accounts for about 8 percent of total retail sales in the U.S. and is expected to outpace sales growth at bricks-and-mortar stores over the next five years, according to a Mashable post on the research, reaching $370 billion in sales by 2017 — or a full tenth of all retail sales in the United States.
Forrester lists two factors contributing to the growth of e-commerce:
- The proliferating use of smartphones and tablets, which boost amount of time consumers spend online
- The growth of traditional retailers' increased investments in their online divisions
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