Digital signage and software provider AOPEN and retail design firm Red Design Group have partnered to launch the "Retail Evolution Lab" — a space established to "empower retail businesses to design, test and trial new retail technologies in a 'real' in-store environment," according to a report on Marketing Magazine.
The Melbourne-based lab allows retailers to test technology such as digital signage, touch devices and facial recognition; and elements of storefronts, signage and price labels to determine consumer engagement, the article reported.
"With global online retail brands like ASOS and Amazon now part of a shopaholic's everyday conversation alongside local favorites, there's no disputing that customers are demanding convenient and engaging ways to shop both online and offline," said Stephen Borg, global strategy director for AOPEN.
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