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Oscar de la Renta is refreshing the customer experience on its e-commerce site by offering personalized shopping and fitting profiles with True Fit technology, according to an article on Luxury Daily.

True Fit profiles are designed to help customers find specific styles and products to fit and complement their body type.

"Oscar de la Renta's new True Fit approach is extremely strategic, considering most returns to retail establishments are due to garment fit," said Dalia Strum, president of Dalia Inc., New York, in the article. "E-commerce is continuously advancing, but the difficulty of finding the right size and fit without trying on these virtually featured items has been a major barrier to develop even faster fashion e-commerce growth."

Read more about online retailing.

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