At Forrester's Forum for Marketing Leaders last week, SVP of Idea Development Josh Bernoff shared results from the firm's new report, "Marketing Strategy for The Mobile Mind Shift," that suggests consumer habit is changing in pace with new technology, according to 1to1media.

"As customers become accustomed to accomplishing tasks and finding information instantly, they begin to expect immediate, always available convenience from every company they interact with," the report said.

Bernoff told audience members that the mind shift will cause a transformation amongst businesses.

"It's about more than apps; it's about meeting your customers more than half way," he said.

Read more about consumer behavior.

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  • timo platt
    Shoppers want mobile personalization, and retailers, brands and marketers can deliver via #CEM: delivering content to targeted users customized to their activity; engaging them across all channels; providing them with desired product information; respecting their privacy; and selling when and where they want to buy:
  • Justin Lemrow
    This research reiterates that banks cannot ignore the pace at which mobile is taking over the lives of consumers. According to Nielsen data from 2012, 54.9% of U.S. mobile subscribers have a Smartphone, which means that Smartphone users have now surpassed basic phone users in numbers. According to a recent consumer survey by Contact Solutions, consumers are willing to utilize new and different customer service channels, which shows that consumers' growing preferred contact method for their personal lives (mobile), is now trickling down to affect their desires when interacting with companies. If the industry doesn’t keep up with the pace of consumers, they might just pass them by. Justin Lemrow, Contact Solutions
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