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56. Kroger

This regional supermarket chain is giving customers what they want — and what they can really use. According to The Washington Post, Americans redeem only 1 percent to 3 percent of paper coupons. But Kroger claims that its regular customers use as many as half of the coupons it sends them. Thanks to Kroger’s data-mining efforts, the chain is able to give customers coupons for the items they buy regularly. Kroger has also added products such as mortgages, renter’s insurance and pet insurance to its financial services offerings.

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  • Dale Furtwengler
    about 27 months ago
    If these are manufacturer's coupons that Kroger is passing along, my hat is off to them. That's fabulous. They're rewarding their customers with offers that don't cost Kroger anything other than some processing costs. If, however, these are coupons that Kroger is creating, I can't help but wonder why they would give away profits on items that their customers buy regularly. Typically discounts are offered to entice people who don't have a natural interest in an offering, not something they already value. All too often I see companies giving discounts on what their customers value causing the customers to wonder whether or not the seller was taking advantage of them previously. Not the impression you want you customers to get. Dale Furtwengler Author of Pricing for Profit

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