HSN launches mobile shopping app for Android devices

HSN, an interactive multichannel retailer, announced in a press release the launch of its dynamic new application for mobile devices featuring Google’s Android operating platform. The HSN Shop App, which was originally launched on the iPhone in August 2009, is now available for download in Android Market.

“HSN continues to be a leader in transactional innovation, offering a highly interactive and engaging shopping experience for customers wherever, whenever they choose to shop with us,” said Brian Bradley, executive vice president of HSN.com and Advanced Services. “The Google Android shopping app is just the latest in a series of major technological advances, which will deliver the HSN experience to even more consumers.”

Along with a library of original videos, the HSN Shop App for Google Android devices enables users to customize their shopping experience with their favorite categories and save preferences for future visits. The app also allows users to share their favorite products with friends via e-mail, access the television program guide and receive e-mail alerts about favorite guest appearances on HSN. Additionally, the application offers a variety of ways to find HSN products designed to create an easy-to-navigate and seamless shopping experience.

The app's “Buy This Now” feature lets customers apply coupons and make changes to their shipping address or credit card. Additional features enable users to save items for later purchase, view a 90-day order history, track shipments and connect to HSN’s call center to purchase items via phone.