Blockbuster gets a better deal with Warner Bros.

Blockbuster gets a better deal with Warner Bros.
Tags: DVD Rental, Specialty Stores
March 23, 2010

According to Ars Technica, Warner Bros., the same movie studio that has recently announced deals with Netflix and Redbox to delay the DVD release of its titles for 28 days, has announced a new agreement with movie rental company Blockbuster. Unlike the previous deals, however, the new agreement makes Warner's titles available immediately in Blockbuster's dying brick-and-mortar stores, by mail and on-demand.

"Warner Bros. and Blockbuster have enjoyed a cooperative and successful relationship for more than 25 years," Warner Home Video president Ron Sanders said in a statement. "The updated agreement will continue to provide Blockbuster customers with access to Warner Bros. titles the same day they are released."