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43. Digital signage

Digital signage has the potential to transform the customer experience by providing helpful, relevant information at the critical point of decision, or by turning a wait in line into an opportunity to learn something new or take a quick entertainment break. Building on the foundations of this technology, digital signage in 2010 will continue to see an upturn in interactivity. Customers can expect to be wowed by floor screens and gesture-enabled technology and to see increased interactive capability between the display and cell phone.

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