Premier Retail Networks Inc., a provider of digital place-based media services, and Costco Wholesale Corp., the third-largest retailer in the United States, today announced a multi-year agreement to extend their longstanding relationship on Costco’s in-store media network and content strategy. PRN and Costco have collaborated on the network since its inception in 2004.
Under this new agreement, PRN will provide Costco with an end-to-end retail media solution that includes custom HDTV programming, advertising sales, network operations, media management and scheduling. In addition, PRN’s programming team will produce custom programming highlighting Costco’s unique services and department offerings, network branding and consumer electronics education, plus custom HD entertainment and sports programming drawn from PRN’s growing alliances with more than 150 premier content providers. The Costco network operates in more than 400 warehouses in the U.S., and reaches more than 41 million members every four weeks (Costco HDTV Viewership Study, The Nielsen Company, 2008).
“Partnering with PRN continues to provide Costco with premium HD and advertising content on our display TVs and enhance our members’ shopping experience,” said Paul Latham, vice president, membership, marketing and Costco services. “We’re pleased to continue our relationship.”
Premier Retail Networks provides digital place-based media services that enable retailers and marketers to reach consumers in more than 10,000 locations across the U.S. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, Bodega Aurrera, Carrefour, Costco, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico.
Through advertising sales relationships with Retail Entertainment Design, TargetCast Networks and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry’s Marketplace retail stores, and in a number of leading quick service, casual and fast casual dining venues. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
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PRN, Costco renew partnership
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