A winner has been named in the Co.Labs and Target Retail Accelerator contest. According to an article on nytimes.com, the grand prize went to a group of seven people who work at TBWA/Chiat/Day and TBWA Worldwide in New York, part of the Omnicom Group, and competed on their own, separate from the agencies, under the name Team Pilot.

The team came up with an application called Divvy, meant to improve the group shopping experience by enabling several people to update a shopping list in real time and making it easier to divide the bill and receipts. The group will receive $75,000 and a chance to have their entry brought to life on Target's mobile app.

Read more about multichannel retailing.

Related Content

User Comments – Give us your opinion!
Products & Services

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

Commercial-Grade LCD with Speakers | 42” NEC V422

http://global.networldalliance.com/new/images/products/4706.png

4706/Commercial-Grade-LCD-with-Speakers-42-NEC-V422

Big Impact Professional-Grade LCD | 70” NEC P701

http://global.networldalliance.com/new/images/products/4701.png

4701/Big-Impact-Professional-Grade-LCD-70-NEC-P701

LG 84WS70MS-B

http://global.networldalliance.com/new/images/products/6417.png

6417/LG-84WS70MS-B

Impulse buying

http://global.networldalliance.com/new/images/products/6645.png

6645/Impulse-buying

BMW X3 Portable Wireless Kiosk

http://global.networldalliance.com/new/images/products/BMX_x3.gif

150/BMW-X3-Portable-Wireless-Kiosk

SLABB X8 Interactive Digital Signage Wall‐mount Unit

http://global.networldalliance.com/new/images/products/7027.png

7027/SLABB-X8-Interactive-Digital-Signage-Wall-mount-Unit

Black Box NEC/3M Touchscreen LCDs

http://global.networldalliance.com/new/images/products/4616.png

4616/Black-Box-NEC-3M-Touchscreen-LCDs

Social

http://global.networldalliance.com/new/images/products/4761.png

4761/Social

Mini Dynasign Player System

http://global.networldalliance.com/new/images/products/dynasign_player_100.jpg

213/Mini-Dynasign-Player-System

Vend and PayPal White Paper
CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.