• Jewelry design gets turnkey tech solution

Jewelry stores looking to satisfy tech-savvy shoppers now have a turnkey custom design solution targeted at improving the connected shopping experience.

Stuller Inc. launched its Create Bar, an interactive selling tool that the company said marries low-cost inventory and an elevated customer experience through its digital tools.

"The Create Bar combines the top selling services Stuller has to offer such as prototypes, CounterSketch Studio and marketing into one, easy-to-use solution," said Maren Rosen, the executive director of bridal and jewelry, in a post on diamonds.net. "Not only does it allow jewelers to brand themselves, but also creates that enhanced experience today's customer is looking for when they walk into a jewelry store."

Read more about assisted selling.

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