Vendaria Media, a provider of digital merchandising tools and services to leading manufacturers and retailers for more than a decade, has introduced its Sidekick Product Discovery Platform to leading multichannel retailers at the inaugural Future Stores Conference in Dallas. Sidekick solves the retailer product discovery problem, enabling shoppers to find the right product for their needs, and arming in-store sales associates with mobile tools that make them product experts across all SKUs within retailers' ever-expanding product assortments, according to a company release.
"Mobile adoption by consumers has exacerbated the challenges associated with shoppers trying to research and educate themselves about the most relevant products based on their personal preferences. Solving the 'product discovery' problem across all customer touchpoints may be the single most important future battleground for retailers," said Vendaria CEO Jennifer Hurshell. "Based on years of serving leading retailers like Walmart, Home Depot, Staples, Best Buy, Costco, and extensive usability testing, we found that 95 percent of mobile shoppers prefer a product discovery experience that they equate to conversing with a product expert, one that filters individual preferences through natural language terms, and that enables them to confidently purchase the most relevant product for their specific needs. Until now, multichannel retailers had no mobile tools to provide such an experience for shoppers or to assist their sales associates."
Sidekick is a cloud-based platform incorporating guided selling logic and a rapidly growing database of use-based product attributes across millions of SKUs in hundreds of retail categories including Home Improvement, Consumer Electronics, Office Products, Sports, Outdoor, Club Stores, Toys, Performance Apparel, and others. Sidekick is licensed as a turnkey solution to retailers, and is managed, hosted, and maintained by Vendaria. Designed to complement rather than replace current retailer technology infrastructure, it creates a uniform product discovery experience across all shopper touchpoints, the company said.
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