1-800-FLOWERS.COM wins Mobile App of the Year award

1-800-FLOWERS.COM, Inc., a leading florist and gift shop, announced that its Mobile Flower & Gift Shop has been named winner of the Retail Info Systems 2010 Mobile App of the Year Award in the "Best Shopping" category.

The 1-800-FLOWERS.COM Mobile Flower & Gift Shop application provides a unique and fully integrated customer experience, optimized with the latest functionalities in mobile technology for a world-class mobile shopping experience, according to the company. The application, which offers a wide selection of gift choices from flowers to gourmet food and gift baskets, can be downloaded at no charge on BlackBerry, iPhone and Android devices.

"Reaching consumers through mobile marketing presents enormous growth opportunities for retailers as more and more shoppers utilize smartphones to conduct their shopping transactions," said Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "Our company was quick to realize not only the potential of the mobile marketplace, but also the need for a user-friendly application that makes it easy for customers to browse product choices and make purchases directly from their mobile devices. We are honored to be recognized by RIS for our advancements leveraging mobile technology."

The 1-800-FLOWERS.COM Mobile Flower & Gift Shop enables customers to view full-sized product images and descriptions as well as complete the checkout process. The application also delivers exclusive offers for mobile users. Other features include secure local wallet and transaction processes, integration with customer accounts and the ability to integrate with customers' address books.