Wet Seal’s Arden B. selects Digby for mobile commerce

Wet Seal’s Arden B. selects Digby for mobile commerce
Tags: Multichannel Retailing, Online Retailing
April 14, 2010

Digby has announced that Arden B., the women's contemporary division of The Wet Seal, Inc., has launched its mobile Web storefront built on the Digby Mobile Commerce Platform. Digby also developed the mobile shopping experience for the company's namesake brand, Wet Seal, which went live in December 2009.

According to a press release, the mobile storefront for Arden B. is further evidence that Wet Seal believes mobile will be an important cross-channel strategy for reaching its customers. These mobile storefronts complement Wet Seal's iRunway iPhone application, released in 2009, which enables shoppers to view thousands of suggested outfits using styles they find while in the retailer's stores.

"The Arden B. customer will be thrilled to be able to shop online through our mobile platform," said Ed Thomas, president and CEO, Wet Seal. "Digby was a great partner in helping us get this off the ground. Their platform provides us with a terrific shopping experience today and lots of room to grow as we expand our mobile channel strategy to new devices and geographies."

The Arden B. mobile Web storefront from Digby provides comprehensive features for shoppers that are optimized for their mobile phones, such as:

Quick access to new arrivals
Ability to browse and search across the entire catalog
Rich product descriptions and full-color images
Address book integration
Mobile optimized checkout
Store locator
Seamless integration with existing backend cataloging and order processing systems

"Wet Seal clearly understands the strategic importance of mobility, which has made our efforts with them highly focused and seamless," said Dave Sikora, CEO, Digby. "We are pleased to be launching Arden B. after a successful launch of Wet Seal, and look forward to further enabling their mobile channel strategy with Digby's award winning Mobile Commerce Suite."

The Digby Mobile Commerce Suite is a software-as-a-service (SaaS) platform designed to allow retailers to quickly and easily extend their current e-commerce infrastructure to the mobile channel. Retailers have access to branded and customized storefronts for the mobile Web in addition to downloadable storefronts for all major smartphone platforms. The result is a transformative user experience that enables consumers to easily search for merchandise and complete transactions right from their mobile phone.