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Disney Institute has been named the principal keynote for the inaugural Retail Customer Experience Executive Summit, August 1-3 in Chicago.

Speakers from the Disney Institute will lead the 90-minute opening session, "Disney's Approach to Quality Service," on the first full day of this invitation-only event.

"The name Disney is synonymous with amazing, memorable experiences," said James Bickers, senior editor of Retail Customer Experience. "Being able to spend time with some of their brightest minds in this intimate setting is going to be truly priceless for attendees."

The session will showcase how Disney is able to understand the psychographics and demographics of guests' needs, using a sound service infrastructure, ongoing research and quality service standards that exceed guest expectations. Attendees will discover how attention to detail creates a consistent, world-class service environment for both employees and consumers.

Disney Institute will also host an optional half-day post-summit event on Tuesday the 3rd, "Disney's Approach to People Management," which will help attendees select employees with the skills that are the right fit for the organization's culture; train employees to make their best contribution and provide them with opportunities to improve their performance; communicate with all levels of the organization; and provide a supportive environment that celebrates success.

For more information on the Retail Customer Experience Executive Summit, and to apply as an attendee, please visit http://summit.retailcustomerexperience.com.

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