SkyMall launches Blackberry shopping app

In-flight catalog company SkyMall has announced the release of SkyMall Mobile for BlackBerry. The downloadable application was developed in partnership with Digby, provider of mobile commerce solutions for retailers, and is available at no cost from the SkyMall Mobile Site, m.skymall.com, as well as RIM’s BlackBerry AppWorld store.

From the new application, SkyMall customers can easily browse and shop SkyMall’s 10,000+ products through an Internet connection via their BlackBerry devices. Users can view rich product descriptions and full-color images, select addresses from local address books and place secure transactions quickly and easily. Users can also browse through the in-flight print catalog and enter a specific item number into the BlackBerry app to purchase from the device instantly.

“The SkyMall BlackBerry app from Digby is a critical component of our Mobile Channel Strategy,” said Jay Scannell, COO, SkyMall. “These mobile capabilities give our customers even greater flexibility in how they browse and purchase SkyMall products. The BlackBerry application was a natural step for us to take in delivering convenience and additional shopping options to our customers.”