Covalent Marketing, a consulting organization focused on customer strategy and marketing technology solutions, today announced the appointment of Cristene Gonzalez-Wertz to the senior management team in the newly created position of Chief Strategy Officer.
Gonzalez-Wertz, formerly of IBM, will lead a redesigned Customer Experience and Strategy group, bringing with her more than 20 years of management experience across global marketing and technology organizations.
Gonzalez-Wertz' appointment and the establishment of a strong customer experience strategy capability marks an energetic and aggressive departure for Covalent as they work to separate themselves from traditional marketing consultancies and move to supercharge their clients' ability to succeed on the new digital marketing battleground, the company says.
Wertz brings expertise into some of the most adventurous and untamed areas of today's marketing equation, including social media, device technology, the future of customer experiences and analytical customer intelligence, Covalent says. She most recently served as the Global CRM Leader, Institute of Business Value at IBM, where she led research initiatives on how companies can find the next generation of business value in the new economy. She has worked across the globe helping hundreds of the world's top brands solve their complex marketing challenges. Her work spans industries and most recently has been focused on integrating analytics and social media successfully into marketing strategy.
Gonzalez-Wertz says that she "can't wait to start demonstrating to Covalent Marketing's clients the power of analytically- and socially-oriented customer experience management. Covalent's emerging solutions marry an experimentation approach with customer focus that can be scaled for small or large enterprise. This is an opportunity for me expand on an analytically grounded CEM method that can change the game for our clients."
"We are very excited to welcome Cristene to Covalent Marketing. Her outstanding track record only solidifies her reputation of being a top thought leader in the industry," said Ryan Kosanic, co-owner and principal at Covalent Marketing. "She instantly brings Covalent Marketing a tremendous amount of thought leadership. Her experience and passion will help our clients elevate their game to meet today's challenging marketing landscape."
