Sam's Club adds customized pricing program

Sam's Club adds customized pricing program
Tags: Kiosks / Self-Service, Marketing
May 31, 2010

According to the New York Times, Sam's Club has launched a program called eValues that creates customized offers based on purchase history.

Customers have to pay an additional annual fee to join the program. They can receive their offers via email, or view them on the web or on in-store kiosks.

On a recent evening, for instance, Angela Otero stopped by the Sam’s Club in Secaucus and printed out four pages of eValues offers at a bright green kiosk near the front door, including $50 off a plasma television, $3 off a 30-pack of toilet paper and $2.50 off a box of meatless burgers.

Ms. Otero said she had used eValues since it started in August and found that the discounts covered “the majority of things I want.”