CrossView, a retail technology specialist whose clients include Advance Auto Parts, Moosejaw and vineyard vines, recently conducted a survey designed to determine shopper preferences as it relates to retail promotions.
Crossview surveyed 160 shoppers across four states – North Carolina, Ohio, Illinois and Kansas – from April 23-27, 2010.
The findings include:
- 64 percent were females and 36 percent were males.
- When asked if they came to visit the store because of a promotion only 35 percent said yes, while 65 percent said no.
- Of the 35 percent who visited the store because of a promotion, how they received the promotion:
- 4 percent by text
- 29 percent by in-store
- 32 percent by a mailer
- 27 percent by email
- 9 percent by other (TV, street sign, website, newspaper, etc)
- 68 percent of the people who did not receive a promotion said they would have been more likely to visit if given one. However, 32 percent stated it didn’t influence their shopping behavior.
- Out of the 160 surveyed, the preferred methods of receiving promotions from retailers:
- 18 percent by text
- 11 percent by in-store
- 23 percent by a mailer
- 37 percent by email
- 9 percent by social media
- 3 percent by other (TV, street sign, website, newspaper, etc)
- 39 percent of people surveyed stated they would like to receive new product information, 16 percent requested store opening/closing notices, 12 percent stated they would like to receive discounts/coupons, and 33 percent prefer no information.
